I am(aranth) is pioneering the distribution of amaranth products in a healthy, unique, beautiful and fair traded way. Making snacks out of organic, locally grown Amaranth seeds, their products are gluten free, vegan, and best of all, great tasting.

Amaranth is a superseed which dates back to the Aztecs, who believed it was a symbol of “enduring strength”. Hellen and her family grew up eating ALEGRIAS, a traditional Mexican amaranth-based bar. Today, their family-owned brand, I am(aranth) makes snacks to satisfy any craving. 

Amaranth has been a part of Mexican culture for centuries. It is rich in vitamins, minerals, and antioxidants, while also providing a vegan source of protein. As I am(aranth) shows, it is extremely versatile in its uses. Best of all, amaranth is environmentally friendly.

I am(aranth) is dedicated to high-quality products. Most of their snacks are made by hand, and their amaranth is locally and organically grown. They grind all of their nut butters themselves, and naturally dry their chiles. Their vegan chocolate is made with organically grown cacao, local almonds, and unrefined muscavado. All of their sweet products are sweetened with natural sweeteners, and their savory products have no added sugars.

For information about carrying I am(aranth) in your stores, please contact Jay Johnson at jay@ambactusgroup.com.


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