What We Do

Our mission is to place unique, high-potential brands in regional and national retailers by giving our brands professional sales representation and helping them navigate the complexity of the food and beverage industries. We provide emerging brands with an entire team of marketing, operations, and sales professionals at a fraction of the cost of them hiring just one internal salesperson. We give freedom to brand owners by handling the complexity of the sales and growth process.

Our Services

Our service offering is built around sales, distribution, and operations in order to serve brands in the key areas of growth that align with our expertise and focus as a company. Those who join our family receive a close partner and an entire team of people devoted to their success in the following areas: regional and national sales, distributor management, and operational support. While every brand comes with their own unique needs, all brands receive our comprehensive support in each of these areas.

We also strive to communicate effectively with the brand through email and phone availability, a monthly video call, and a real-time dashboard of their retail deals and progress. We provide as much communication as possible so that we are partners in the process together.

Regional & National Sales

Freedom from Complexity & Lack of Visibility

Our aim as a company is to give our brands visibility on a national stage while also giving their owners freedom from the complexity of growth. Unlike many other industries, the process of getting a manufacturer’s product into distribution and on the shelf can, at times, be exceptionally complicated. We take the brunt of organizing that process for our brands by preparing for the sale, making the sale, and then supporting the sale. 

Preparing for the sale is as extensive as the sales process itself. This step involves breaking down the complexity of the review and submission process and giving visibility to our brands at as many retailers as possible. We gather and curate a number of different category reviews from top retailers across the nation. When a brand onboards with us, we review every single category review and match their products with the appropriate categories. We then match their products with any non-published review dates at retailers that do not work on category review. These get entered as deals for our sales team and are tracked for our brands on a real-time dashboard. While setting up the deals, we also develop a sales package for each brand so that our contact to buyers gives a consistent, professional first impression. We build pitch decks, sell sheets, and RangeMe profiles, or any other tools that might help in the sales process. 

Once we are prepared to start reaching out, we regularly contact every target retailer in order to increase our brands’ visibility in the marketplace, understanding that not all buyers will be interested initially. We cast a wide net for our brands so that they will be recognizable in future reviews, regardless of whether they get in the first time. As we gain interest from retailers, our operational support team helps coordinate with our brands to send samples. If an in-person meeting is requested, our sales team will travel across the country on behalf of our brands, including at multiple industry trade shows (Expo East, Expo West, Summer Fancy Food, Winter Fancy Food, etc.). 

Upon closing a sale, we help drive it to completion by setting up distribution and developing a promotional strategy. We also support the implementation effort through data analysis and void reporting with retailer data, if available. Finally, our close partnership with OTHRSource gives our brands the opportunity for visibility at store launches or with more regular merchandising campaigns. Managing the pipeline from onboarding to implementation is an intricate process with our team, and is one that we are constantly innovating to become more efficient and effective. 

In reality, all three of our service areas work in unison with each other toward a common goal: regional and national sales. Distributor management supports the growth of sales within existing or new retailers while operational support makes all of the processes more efficient. The end result is much more freedom for the owner and a lot more meaningful work for us.

Key Contacts: Jay, Diana, and Brandon

We provide emerging brands with an entire team of marketing, operations, and sales professionals at a fraction of the cost of them hiring just one internal salesperson. We give freedom to brand owners by handling the complexity of the sales and growth process.

We provide emerging brands with an entire team of marketing, operations, and sales professionals at a fraction of the cost of them hiring just one internal salesperson. We give freedom to brand owners by handling the complexity of the sales and growth process.

Distributor Management

Freedom from Setup, Communication, & Data Analysis

Our leadership team has a wealth of experience with distributors, both as a data analyst with KeHE and in helping run two different regional distributors: Sutherland’s Foodservice and Destiny Organics. Their expertise in distribution is an immediate asset to any brand that joins our family. We provide this expertise in support of our regional and national sales efforts, focusing on two different areas: setting up a new distributor after a sale is made and managing ongoing relationships with existing or new distributors. 

After making a sale, we work with the retailer to determine the best distribution option for reaching the requested amount of stores. Our team manages all of the strategy, communication, and paperwork to ensure a smooth setup with the retailer’s distributor of choice. We specialize in working with UNFI, KeHE, GFI, Chex Finer Foods, P10, Sutherland’s Foodservice, Royal Food Service, and others, but we are willing to learn and work with any distribution option necessary to deliver on a sale. 

We also manage ongoing relationships with existing or new distributors and handle communication with account representatives, including tracking down invoices and chargebacks when necessary. On a strategic level, we help our brands set beneficial pricing to each of their distributors and develop a solid promotional plan that is also in line with their retail promotional strategy. As sales grow and DC locations expand, we analyze the relationship through available data, providing customized reports to brands that help them understand their progress.

Key Contacts: Brandon and Diana

Our focus on serving emerging brands is at the core of our passion for helping people. We designed our services with owners in mind and find no greater joy than seeing them make their dreams a reality, by giving them the freedom and clarity to pursue them.

Operational Support

Freedom from Submissions, Promos, & Merchandising

Our operational support team is the backbone of everything we do as a company. We are built to function as a team where every member is playing to their strengths, creating an efficient system that drives results at a fraction of the cost to our brands. When owners partner with us, they receive an entire team of sales and operations professionals devoted to driving their sales and distribution forward. This type of support is demonstrated in a number of ways, but prominently in four areas: submissions, promotional planning, merchandising, and RangeMe.  

Not only do we provide strategy in each of these areas, but we also offload a majority of the administrative tasks from the owner. For submissions, we keep track of the category reviews and fill out the new item forms and PowerPoints, customizing them based on the retailer request. While we get final approval from the brand, we are the ones spending hours filling out the paperwork required for submission. We do the same for promotional planning. We not only strategize with you about the best strategies, but we also fill out the promotional paperwork and submit it for you. 

We are also constantly innovating by partnering with unique companies that serve our brands. When we find a partnership that is highly beneficial or too burdensome for our brands to manage, we offload the execution to our operational support team. For merchandising, we have partnered with OTHRSource, an app-based merchandising platform with national coverage and no long-term contracts. We work closely with their team to build and manage merchandising campaigns for interested brands, giving even further visibility to their sales effort. Finally, we also build and manage RangeMe profiles so that we can proactively share profile links with buyers. 

The end result of everything we do is to give more freedom to brand owners. By letting us handle the operational strategy and administration, the owners gain the time they need to focus on what they do best.  

Key Contacts: Mark, Brandon, Fielding, Victoria, and Rebecca

Our focus on serving emerging brands is at the core of our passion for helping people. We designed our services with owners in mind and find no greater joy than seeing them make their dreams a reality, by giving them the freedom and clarity to pursue them.

Why Ambactus?

We specialize in working with the most unique and high-potential brands and diligently select brands that match the diversity and quality of the Ambactus family. Our brands not only have the capacity to grow beyond their current distribution channels, but they also have the potential to transform their category on a national scale. We prioritize finding owners that fit our culture of integrity and transparency and strive to work with people who are as growth-minded about themselves as their brand.

Interested in our brands?

We're ready to bring them
to your store

Interested in our brands?

We're ready to bring them to your store.

Contact UsMeet Our Brands

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