Iam(aranth) was born from the phrase, I am amazing, which is a reminder of our inner strengths.
I am(aranth) was born from the intention of supporting the Amaranth crops in MEXICO throughout fair trade, and by contributing with all the communities that have been protecting these wonderful fields for decades. During the project we realized that amaranth seeds in MEXICO are not fairly traded, and that’s where our love for community compensation came into play.
Today we work directly with a community of amaranth farmers, supporting their local communities.
We love to be vertically integrated… IT’S THE HEART OF our AMARANTH LOVERS.