Meet the Team

Our leadership team consists of a unique blend of entrepreneurial acumen, a wealth of industry experience, and an intense passion for people. We have experience working as analysts and account representatives in companies like KeHE Distributors and Advantage Sales and Marketing as well as experience in national account sales and as startup coaches in organizations like AT&T, Sprint, and the University of Georgia. We have experienced the highs and lows of the startup process and love expanding brands. We have found that our diversity of experiences lends itself to a new energy in an old industry.

Willmar Brin

Business Analyst

Willmar specializes in automation and data visualization, providing our team with backend support on process improvement and analytics. He has many years of experience in the business process outsourcing industry in the Philippines and brings discipline and passion to our team, helping us design and build initiatives that improve our efficiency and effectiveness.

Melron Mascarenhas

Promotions & Data Specialist

Melron completed his MBA in Management & Marketing and has worked with companies in India, Spain, and the UK. He now supports Ambactus in multiple capacities, leveraging his expertise in Promotions, Business Development, and Data Analysis. In his role, he helps us identify high-potential brands and develops strategies to promote their growth. As a data analyst, he also uses data-driven insights to inform our decision-making and optimize our business operations.

Peter Paul

CRM & Data Specialist

Peter is a Customer relationship Manager with 5+ years of experience working alongside the Sales and Marketing team of a Fortune 500 company in India. Peter specializes in Operations, technology and is responsible for automation and data visualization, providing our team with backend support on process improvement and analytics. Peter is a powerful force in the workplace and uses his positive attitude and tireless energy to encourage others to work hard and succeed.

Danielle Turner

Creative Specialist

Dani holds a BTech in Graphic Design from the Cape Peninsula University of Technology, bringing our team experience in creative marketing and graphic design. She creates pitch decks, sell sheets, and other marketing materials for our brands and develops internal marketing materials for Ambactus. With experience in website management and design, she also manages our digital marketing. Dani joins us in collaboration with Living Hope NGO in Cape Town, South Africa, where she assists with digital and print marketing.

Elreene Anne V. Ege

Retail Submissions Specialist

Elreene is a business management graduate and has more than 10 years of experience in customer service and 2 years as a copy editor. When she is not working, you can find her sitting in a coffee shop with a good book in her hands or eating out with friends and family. Workwise, she is detail-oriented and diligent. She prides herself on being extremely professional and aims to always deliver a job well done.

Cherry May Lagrama

Retail Submissions Specialist

Cherry’s diverse experience comes from 18 years of being in the workforce. She was a teacher, a market researcher, a customer service representative, a travel consultant, a finance and payroll officer as well as an HR Manager. Being a people person, Cherry is energized when working directly with different personalities. She is very passionate about learning new things and delights in being a member of a team.

Arianne Villariza

Retail Submissions Specialist

Arianne brings to the team over 13 years of experience in the BPO industry. She has worked in the frontlines as a customer service and technical support representative and has held various positions in both operations and administration. Arianne is passionate about building great client relationships through mutual trust and confidence and embodies the company’s core values in every aspect of her life.

Irene Boquilla

Retail Submissions Manager

Irene has solid experience in customer care from having spent over a decade in the business process outsourcing industry in the Philippines. She is a fantastic worker – conscientious, detail-oriented, personable, and competent. Irene is able to find creative, logical, and profitable solutions and has excellent grasp of business concepts. She is adept at building great customer relationships and is able to constantly bring positive energy to the team.

Aaron Hughes

Director of E-commerce

Aaron is a seasoned, 7-figure e-commerce seller & has been living internationally for the last 9 years building teams and processes to help others maximize sales on Amazon & Walmart. He has a passion for getting brands launched online with a good strategy & helping teams execute. Aaron specializes in brand development, product launches, and content optimization. He has started multiple startups and built teams from 0 – 55 employees.

Brandon Beasley

Senior Data Analyst

Brandon spent years working as an analyst with Advantage Sales & Marketing as well as with KeHE Distributors, helping them manage accounts like BiLo and Shaw’s. Currently, Brandon serves as our lead business analyst and supports our clients in their execution of distribution and retail growth. As our in-house analyst, he works closely with clients in the development and analysis of growth strategies.

Kassie Kellett

Vice President of Finance

Kassie has over a decade of experience in the financial sector serving a wide variety of industries including technology, government, petrochemical and non-profits. With this experience, Kassie assists the CEO and COO in developing our financial strategy as well as our go-to-person for all things accounting.

Michelle Bernhard

Vice President of Sales & Marketing

Michelle brings nearly two decades of sales, marketing, business development, strategy, and analytics expertise to Ambactus Group. Her CPG career includes being a part of retail growth for hundreds of natural/organic brands, and her SPINS and business development background has helped forge strong relationships. Her favorite part of this industry is people – her desire is to leave everyone she interacts with feeling seen, heard, respected and cared for.

Cori Green

Vice President of Operations

Cori brings over 19 years of experience across marketing, operations, and analytics. Her diverse experience in the food industry includes project management, national event planning, and management of consumer relations. Through her previous UNFI experience, she executed tradeshows as well as managed relationships with an array of industry professionals, from brokers and third-party vendors to food banks and the venue sales team. Meticulous and detail-oriented, she is a tremendous asset to our team.

Mark Johnson

Chief Mission Officer

Mark has started multiple companies and also spent time working with small business owners and entrepreneurs through the University of Georgia and Kennesaw State University. With a background in marketing, finance, and psychology, Mark supports us in our marketing and operations initiatives as well as in the strategic growth of our clients.

Jay Johnson

Owner & Chief Executive Officer

Jay is our resident serial entrepreneur and salesman with an inherent passion for growing companies. He has started countless ventures in the past and has also held national account and business consulting positions at companies like AT&T and Sprint. Jay serves as our Chief Executive Officer and is the lead contact for new clients as well as one of our representatives for national accounts and key retailers.

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