Meet the Team

Our leadership team consists of a unique blend of entrepreneurial acumen, a wealth of industry experience, and an intense passion for people. We have experience working as analysts and account representatives in companies like KeHE Distributors and Advantage Sales and Marketing as well as experience in national account sales and as startup coaches in organizations like AT&T, Sprint, and the University of Georgia. We have experienced the highs and lows of the startup process and love expanding brands. We have found that our diversity of experiences lends itself to a new energy in an old industry.

Jay Johnson

CEO & National Accounts

Jay is our resident serial entrepreneur and salesman with an inherent passion for growing companies. He has started countless ventures in the past and has also held national account and business consulting positions at companies like AT&T and Sprint. Jay serves as our Chief Executive Officer and is the lead contact for new clients as well as one of our representatives for national accounts and key retailers.

Mark Johnson

Chief Operating Officer

Mark has started multiple companies and also spent time working with small business owners and entrepreneurs through the University of Georgia and Kennesaw State University. With a background in marketing, finance, and psychology, Mark supports us in our marketing and operations initiatives as well as in the strategic growth of our clients.

Diana Earwood

National Account Executive

Diana Earwood started her journey in retail over 20 years ago with General Mills and The Nielsen Company before joining Sutherland’s Foodservice as VP and General Manager of their Produce Division. During her tenure at Sutherland’s, Diana also served as General Manager of Destiny Organics, a regional distributor based in Atlanta, GA. Recently, she started a consulting agency called plain.stated. that primarily focuses on helping local brands. Diana’s passion for this industry and emerging brands runs deep and has joined our team in a National Account Executive role.

Kassie Kellett


Kassie has over a decade of experience in the financial sector serving a wide variety of industries including technology, government, petrochemical and non-profits. With this experience, Kassie assists the CEO and COO in developing our financial strategy as well as our go-to-person for all things accounting. 

Brandon Beasley

Business Analyst & Client Strategy

Brandon spent years working as an analyst with Advantage Sales & Marketing as well as with KeHE Distributors, helping them manage accounts like BiLo and Shaw’s. Currently, Brandon serves as our lead business analyst and supports our clients in their execution of distribution and retail growth. As our in-house analyst, he works closely with clients in the development and analysis of growth strategies.

Elise Karinshak

Data Analyst & Marketing Associate

Elise is an honors student and Foundation Fellow at the University of Georgia. As a student in the B.S. in Data Science and B.B.A. in Marketing programs, she brings our team experience in analyzing data and building marketing systems. She is an integral member of our team and helps solve complex projects to improve our operations and sales processes. 

Henrietta Brock

Project Manager

Henrietta has a degree in Conservation Ecology from the University of Stellenbosch, South Africa. She has worked for many years supporting the operations of various non-profits and has expanded her skills by taking courses in project management. With strong administrative and organizational skills, she assists us with many of the operational and administrative tasks required to run our sales engine, including coordinating with our entire team to develop processes and procedures. Henrietta joins us in collaboration with Living Hope NGO in Cape Town, South Africa, where she assists with their community services.

Willmar Brin

Business Analyst

Willmar specializes in automation and data visualization, providing our team with backend support on process improvement and analytics. He has many years of experience in the business process outsourcing industry in the Philippines and brings discipline and passion to our team, helping us design and build initiatives that improve our efficiency and effectiveness.

John Lamont

Business Analyst

John has extensive technology experience with a broad variety of organizations and companies, aiding them in the adoption of technology, developing applications, and business analysis. John was brought on to assist Ambactus with IT, CRM operations, and related systems. John lives in Northern California, the foothills of the Sierra Nevadas.

Fielding Williams

Onboarding Specialist

Fielding has spent over a decade as an entrepreneur in the retail and food manufacturing space and has extensive experience in organically growing startups. She now uses those experiences to support other business owners as they navigate unfamiliar territories within the food and beverage industries. Fielding also brings a gifting in administration and operations and will support our brands with the details and processes necessary for growth.

Danielle Thiart

Graphic Designer

Dani holds a BTech in Graphic Design from the Cape Peninsula University of Technology, bringing our team experience in creative marketing and graphic design. She creates pitch decks, sell sheets, and other marketing materials for our brands and develops internal marketing materials for Ambactus. With experience in website management and design, she also manages our digital marketing, including both social media and blogging. Dani joins us in collaboration with Living Hope NGO in Cape Town, South Africa, where she assists with their digital and print marketing.

Dusty Townson

Executive Assistant

Dusty provides our team with virtual administrative assistance and operational support. She has many years of experience providing executive assistance and customer service to business owners, including originally as a paralegal in a real estate department. Her focus on detail, desire to serve, and calmness under pressure are invaluable assets to helping us manage our projects and sales efforts. While a majority of her time is spent in support of our CEO, she helps our entire team manage the sales process for our brands.

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